A great post on the benefits of business blogging with some tips on how to manage your business blog; Business Blogging 101 – A Guide On How To Blog For Your Business.

Top tip;

Don’t blog yourself to exhaustion!  There’s something insidious about blogging.  It’s actually quite a lot of fun.  And working with real time statistics, traffic figures and social media can make it a lot more fun to play around with than other forms of marketing.  But your time as a business owner is limited – manage it appropriately and don’t think blogging is an amazing thing that will revolutionise your business.  It won’t – it’s just another channel of communication and should be managed accordingly.  Keep to your plan and don’t spend more time than you can afford blogging.

Well worth a read if you run a business blog.